Marketing strategies based on ICT for the enterprise "Ricaurte" Moniquirá - Boyacá

Abstract

This article is the result of a scientific re­search process where marketing strategies are proposed in arder to have greater com­munication between the company, customers and suppliers and show the benefits of entering the trade using lnformation and Communications Technology - ICT, in the snack producing company "Ricaurte" far planning, execution, customer service and marketing processes. lnitially, a bibliographic review is carried out later, the most appro­priate business diagnostic methodology is chosen, DT-SMEs being the ones; subse­quently, howto make use of their strengths and control disadvantages, using technolo­gical tools that lead to the display of their products through Internet, identifying their sales potential thus satisfying the needs of the client.